Well, That’s about as Cool as It Gets …

Coca-Cola as just introduced a new bottle, this one made entirely of ice. Apparently they’re pouring purified water into molds that are shaped like their classic glass bottles at below-zero temperatures. Then, they fill the bottles with Coke. These new bottles are being market tested exclusively in Columbia—and whether we’ll be enjoying them here is anyone’s guess. Each bottle comes with a wide, red rubber band that protects the drinker’s hands from getting frostbitten.
On one hand, this is a really cool (ha!) innovation by Coke. But I do have a few questions.

  • Yes, having a bottle made of ice could eliminate recycling costs and reduce the number of bottles and cans in landfill. However, it’s going to cost someone—whether it’s bottlers or distributors—a lot more in refrigeration costs. I’m guessing it’s more expensive to keep something frozen solid than to just keep it cool.
  • How are people going to protect their furniture from ice bottles unintentionally left around the house after a party?
  • How’s this going to work in countries where it’s not safe for non-locals to drink the water. Now, bottled drinks are generally considered safe, but if the bottles themselves are made from less-than-okay water, won’t that contaminate whatever’s inside it?

Obesity: There Ought to Be a Law. But Wait—There Is!

A recent survey found that about 80 percent of US public high schools have contracts with either Coke of Pepsi. And given the amount of money that those companies pay to have their products on sale in schools, that’s no big surprise. Unfortunately, a lot of schools that sell soft drinks also sell all kinds of other junk food. As a result (and this is no big surprise either), kids who eat a lot of junk food at school are more likely to be overweight than kids who don’t have access to as much junk.

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