Mr. Dad Seal of Approval

The Mr. Dad Seal of Approval is a visual endorsement that carries the powerful credibility of America’s leading authority on successful fatherhood.

It was created to help fathers and families who want products and services that promise to improve family life. The Seal raises the confidence level of your own quality brand recognition–and is designed to reach the consumers you want to reach!

2016 Father’s Day Winners

Congratulations to these fine products, which were awarded the Mr. Dad Seal of Approval for Father’s Day 2016. The Seal recognizes products that facilitate father-child relationships by getting dads and kids engaged and having fun together.

This season we have winners in a wide variety of categories, including apps, building, dolls and huggables, games, music, and safety.

See the full list of our most-recent winners


Now accepting 2016 Summer and Winter Holiday submissions



Here’s How It Works

The Mr. Dad Seal of Approval recognizes products and services that support our mission: To give men the resources, tools, and information they need to be the fathers they want to be–and their families need them to be.

To earn the Mr. Dad Seal of Approval, a product or service must:

  • Help dads get or stay involved with their children
  • Improve the quality of the time fathers and children spend together
  • Improve father-child relationships
  • Help dads be better parents

Submit Your Product

Please tell us about your product and how it benefits father-child relationships


Raves about the Mr. Dad Seal of Approval

We consider Mr. Dad and GreatDad to be the leaders in the honest evaluation of toys that naturally appeal to dads and the often unique way that they interact with their children.

Joe Pokowitz

Prime Time Toys, Ltd.

Dads are looking for ‘kid-friendly’ labels or seals of approval on products and services. Dads should care if a product or service bears these seals because this means real dads have looked at the product and not only given some thought as to whether it’s apparently safe, fun, reputable, good for kids, but have seen the product in action and tested it.

Dr. William Bennett

Ediatrician and a member of the review panel

Being recognized by Armin Brott, an absolute luminary on the topic of dadhood, is an extreme honor for my clients. When I heard about the opportunity to compete for a coveted spot on the Mr. Dad Seal of Approval list, I urged all of my clients to enter. I really appreciate that these products were well-received by Mr. Dad as wonderful things for a father to enjoy with his child.

Lisa Orman

Public Relations, KidStuff

We are delighted at being recognized with a Mr. Dad Seal of Approval. The award validates that our game is a great way for dads to share their knowledge and have fun with their children as together they explore and discuss quotes and questions from topics kids study and know.

Don Reid

Creator and owner, Wiggles 3D

Winning a Mr. Dad Seal of Approval is quite an honor for Trout Fishing in America. It would be hard to ask for a better endorsement of our new CD. Spending time with your kids is about the most important thing you can do as a parent. Besides being musicians and songwriters, we are both Dads and know this from firsthand experience. We’re glad to know that something like exists and are proud to be included. Thanks for your enthusiastic support!

Keith and Ezra

Trout Fishing in America

We’re so thankful that Mr. Dad recognizes talent and quality from independent producers of children’s products. He takes a fresh perspective on toys and media that will truly be enjoyed by the whole family.

Beth Blenz-Clucas

Sugar Mountain PR

We just learned that Baffle Gab won the Mr. Dad Seal of Approval! Although we’ve won many awards, I am most excited about this one. As the father of a seven-week-old girl (our first) I have been giving fatherhood a great deal of thought. Aside from my personal interest in your site and your work, your Seal of Approval assists Dads around the country to identify games that bring families together for quality time while having fun and learning. A great combination!

Craig Olson

CEO, Baffle Gab

Submit Your Product

Please tell us about your product and how it benefits father-child relationships