Do you have Dadfluence?

When it comes to marketing child-related consumer and parenting products, advertisers have traditionally targeted women and mothers. With fathers taking an increasing role in the home, and making a growing share of the household purchases, advertisers can no longer ignore dads. Armin Brott has learned, and teaches that selling to fathers (and other men) is very different than selling to moms. A one-size-fits-all approach simply won’t do. So let us help you craft your message in a way that will resonate and connect with fathers and those who love them. Contact us to learn more.

Create a Father-Friendly Workplace

Companies with dad-friendly policies have higher morale, lower turnover, better shareholder return, and more. It’s good for your company and good for your employees. If you are interested in creating a more father-friendly workplace, Armin Brott has an ever-growing curriculum and business plan to help you meet your goals.