Former Viagra colleagues, ex-Team Leader, Rooney Nelson and fellow team member Dr. Sal Giorgianni did the preliminary analysis, and the findings are in. “We were thinking about how the real measurement of Viagra’s success was not really intimacy, but its ability to help couples in the creation of life,” said Nelson, also founder of the Nelson Group. “So we ran the numbers.”
The analysis was done using a linear assessment model comprised of data from the CDC, US Census, National Out-Patient and Birth Data, along with IMS Share and Market penetration data. The figures showed that Viagra was a contributingn factor in at least 6% of the approximately 3.9 million annual births in the U.S. over the last 18 years, resulting in at least 1.5 million babies to date, and counting…. in the U.S. alone.
“When you think about it, you can’t help but be humbled,” says Dr. Sal Giorgianni, who led the medical relations outreach efforts for Viagra’s launch team. “To know that the work of you and your colleagues did helped in the births of over 1.5 million babies is amazing. That’s a benchmark that may never be equaled.”
“That’s why we’ve launched the IMPACT Project,” adds Rooney Nelson. “To help others gain the tools to be successful.” The IMPACT Project is a 2-3 hour workshop where both Nelson and Giorgianni reveal the team-building strategies they used to create the successful launch and future success of Viagra. It also gives back to the community by having the participants engage in team building exercises where they work together to create care packages for at-risk children.
“No other team-building activity can match this program’s ability to inspire, motivate, and provide team members with a proven blueprint for future success,” says Nelson. “Working in any industry requires collaboration and coordination across various functions,” adds Giorgianni. “With Viagra, as with many other products today, especially in the pharmaceutical, life sciences, and tech industries, there are no models to follow. This initiative is so exciting because we get to share our proven insights and intelligence with other companies and brands that are focused on making a positive difference.”
About the IMPACT Project
The IMPACT Project, presented by The Nelson Group, is available to all companies and teams that aspire to be successful. Workshops typically last two to three hours. Group range in size from 5 to over 5,000 paraticipants.
About the Nelson Group
Based in New York City, the Nelson Group was founded in 2002 by Rooney Nelson, who, before leavingn Pfizer had served in many senior management positions, including U.S. Team Leader for Viagra. TNG has conducted more than 1,000 meetings worldwide. Clients include many of the world’s premier brands.
For more information please visit www.welcometotng or call 646.838.2230.