I’ve been watching the media and its portrayals of dads for two decades. And for most of that time, the media has joyfully portrayed fathers as incompetent buffoons, unable to care for their children or handle even the most basic household tasks. As a guy who’s been a stay-at-home dad and who is actively involved in my kids’ lives, I’ve always found these portrayals offensive.
So now, a good 12 years into the 21st century, Huggies–a company that really should know better–has jumped into the fray with yet another annoying campaign, this one called “The Dad Test.” In one ad, the voiceover says, “To prove Huggies diapers can handle anything, we put them to the ultimate test: dads… alone with their babies….” Really? The implication here seems to be that dads are more likely to leave their babies to stew in their own juices than moms. Otherwise, why would “dads… alone with their babies…” be such a scary prospect?
If you’re interested in getting Huggies to cut the crap (okay, bad pun), sign the petition here: http://www.change.org/petitions/we-re-dads-huggies-not-dummies