Procter & Gamble is Dissing Dads. Again. Seriously?

Dear Mr. Dad: About a year and a half ago, you wrote a column about Procter & Gamble’s “Thank You, Mom” campaign that ran during the summer Olympics. You correctly pointed out that P&G was completely ignoring dads and how important they are. I thought P&G had gotten the message, but in the run-up to this year’s winter Olympics, they’re running the very same campaign. What’s their problem?

A: You’re absolutely right. P&G’s campaign during the London Games (which, by the way, was just a tweak of the “Proud Sponsor of Moms” campaign they ran four years earlier, during the Beijing Games) is back. This time, it’s worse. Here’s why:

First, they’ve made the spots more tear-jerking than ever. Each one is a masterpiece. But each one also reinforces the message that mothers are the only parents who care about their children and encourage them to achieve great things.

Second, they seem to be going out of their way to slap dads in the face. Yes, moms deserve a ton of gratitude and thanks. But so do dads. How ‘bout a second campaign that thanks fathers? Or just “Thank you Mom and Dad”? Nope. P&G is doing everything they can to convince consumers that dads don’t exist.
[Read more…]

Stop the Invisible Injury–Parents and Coaches Share the Responsibility, Part 2

This is Part 2 of our 2-part series. In Part 1, we talked about the prevalence of concussions, the signs and symptoms, and the important role parents and coaches play in preventing and treating them.

 

Based on a foundation of competition and physical perseverance, it’s hard to withstand the “win at all costs” pressure that has come to exist in athletics.  CoachUp football coach and former Patriots offensive tackle, Max Lane, recognizes that pressure but also understands the life-long impact this injury can have on an athlete.  “Everybody wants to win.  Coaches have to let the players know that at the beginning of the season that the coach is fostering an atmosphere of safety first, even when that means safety over winning.  The coach has to communicate to the players that it’s okay for them to speak up if they’ve been hit in the head.” [Read more…]

Smart Parenting in a Toxic Sports Environment

[amazon asin=0762786655&template=thumbleft&chan=default]Luis Fernando Llosa, co-author of Beyond Winning.
Topic:
Smart parenting in a toxic sports environment
Issues: Why kids shouldn’t do organized sports until about age 11; the importance of not trying to live your sports fantasies through your children; avoiding bullying, trash talk, and elitism; picking sports based on your child’s developmental stage; suggestions for how to revamp the youth sports industry.

Beyond Winning + LTG William E. Ingram + LTG Michael Ferriter

[amazon asin=0762786655&template=thumbleft&chan=default]Luis Fernando Llosa, co-author of Beyond Winning.
Topic:
Smart parenting in a toxic sports environment
Issues: Why kids shouldn’t do organized sports until about age 11; the importance of not trying to live your sports fantasies through your children; avoiding bullying, trash talk, and elitism; picking sports based on your child’s developmental stage; suggestions for how to revamp the youth sports industry.

LTG IngramLTG William E. Ingram, Jr. Director, Army National Guard


LTG FerriterLTG Michael Ferriter, Assistant Chief of Staff for Installation Management (ACSIM) and Commanding General, U.S. Army Installation Management Command (IMCOM)

Florida Blue Florida Classic Advances Health Education While Giving Back to Community

This Saturday, November 23, the 35th annual Florida Classic will be played at the Florida Citrus Bowl in Orlando, the largest football game and rivalry in the country between two historically black colleges: Florida A&M University and Bethune-Cookman University. Florida Blue, the oldest and largest health insurer in the state, is sponsoring this historic matchup. I recently […]

Ouch! My Muscles Hurt! 6 Tips to Remove Lactic Acid Faster

When we work out strenuously, our muscles compensate for lack of oxygen by producing lactate, a.k.a. lactic acid, which allows the muscles to utilize glucose for energy. Once lactic acid is produced, it can remain in the muscles, causing pain and soreness that usually peaks between 24-72 hours after the vigorous workout. Unfortunately, anyone who […]