Do you have Dadfluence?
When it comes to marketing child-related consumer and parenting products, advertisers have traditionally targeted women and mothers. With fathers taking an increasing role in the home, and making a growing share of the household purchases, advertisers can no longer ignore dads. Armin Brott has learned, and teaches that selling to fathers (and other men) is very different than selling to moms. A one-size-fits-all approach simply won’t do. So let us help you craft your message in a way that will resonate and connect with fathers and those who love them. Contact us to learn more.
Create a Father-Friendly Workplace
Companies with dad-friendly policies have higher morale, lower turnover, better shareholder return, and more. It’s good for your company and good for your employees. If you are interested in creating a more father-friendly workplace, Armin Brott has an ever-growing curriculum and business plan to help you meet your goals.
Why Major Corporations Trust Armin to Speak for Their Products
“Great to see the product come to life in a very meaningful context. Armin did a great job – a very natural endorser.”
– Brand Manager, Relationship Marketing, Pampers
Known for his practical, hands-on advice and sense of humor, Armin Brott’s award-winning, best-selling books on fatherhood have changed the lives of millions of readers–fathers and mothers alike–worldwide. Drawing on the interviews and research he’s done with hundreds of fathers as well as his own experience as a father of three, Armin will give your audience real-world information, understanding, and tips that will immediately benefit them and their families.
Leading American corporations have enjoyed the benefits of Armin’s endorsement. And your company can do the same.
Please contact us for availability and pricing.